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Vendedy is now a business case study for students pursing careers in business, non-profits and tech startups. Vendedy’s mission to digitize access to global street markets is a huge undertaking that has taken global media attention for years. It is now a model of discussion for business model viability, impact, leadership, and entrepreneurship.
Vendedy was the world’s first mobile network connecting global travellers to local street markets. Inspired by the emergence of the sharing economy, Vendedy’s founder and chief executive officer had always been passionate about uniting social and economic empowerment with entrepreneurial development. A complex platform linking street vendors in some of the world’s poorest countries to travellers seeking authentic tourism experiences and souvenirs, Vendedy’s founder faced numerous challenges. Where should the venture’s focus be? How quickly should she try to roll out the platform, and across how many countries? How was she going to recruit a full-time team for Vendedy? Could the company succeed in transforming how global travellers accessed the products and stories of street vendors around the world?
Yusaf Akbar is affiliated with Central European University.
Using the case, students will learn about the following concepts: The specific challenges of entrepreneurship in bottom of the pyramid markets The importance of social entrepreneurship in emerging markets Managing and leading a digital start-up Business model transformation from an entrepreneurial perspective
Aug 25, 2016